![]() Generic Visual Website Optimizer (VWO) user tracking cookie. Google advertising cookie used for user tracking and ad targeting purposes. Microsoft User Identifier tracking cookie used by Bing Ads. Google Universal Analytics short-time unique user tracking identifier. The range provided in a Likert scale helps the participants to answer without having to think. Unlike descriptive questions which may frustrate the responder and may prove to be time-consuming. The questionnaire is easy to create and the choice of options is easy to understand. The scale can have a range of “strongly agree” on one end to “strongly disagree” on the other.Ī Likert scale is gaining a lot of popularity in offline and online survey platforms. Providing more options for the responders to choose from gives them flexibility and freedom to answer. Extremely satisfied, Very satisfied, Somewhat satisfied, Somewhat dissatisfied, Very dissatisfied, and Extremely dissatisfied.ĩ-point Likert scale : This serves in the same way as a 7-point scale.However, even with the lack of neutral choice, you can always add more intermediate options such as “slightly agree” or “slightly disagree”. This is usually used for measuring agreement.Ħ-point Likert scale: It falls under the example of an even scale. The question is followed by a yes or no type option. 2-point Likert scale: This is the simplest scale. ![]()
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